Elliot Roth
Spira grows delicious fresh living beverages using spirulina, an amazing microalgae packed with micronutrients. Just add sunlight.
Natural spirulina has more protein-by-weight than any other food on the planet and all the essential amino acids. This super good super food has 25 times the amount of iron as spinach and 15 times the amount of beta-carotene as carrots. It doubles daily, requiring only air, water, sunlight and simple salts to grow. It’s seriously one of the most amazing and efficient organisms in the world using 1000x less water, energy and land than cattle and fixing more carbon from the atmosphere than trees. Even NASA studied it as a food source for astronauts. Powders and pills are the mainstay of the spirulina marketplace. Despite these bitter-tasting compounds, the market leader in spirulina powder saw sales increase 44% from 2014 to 2015. Spira has a fresh take on this amazing microalgae by growing it in the bottle that it comes in, enabling us to lengthen shelf-life without additives, and save cost on transportation, bottling and storage.